Established in February, 2003 Advantage continues to deliver solutions that address the changing distribution needs of both retailers and publishers within the interactive entertainment industry.

Advantage Distribution offers dedicated, experienced and proactive management team and a dynamic sales force that continues to deliver a fast, flexible and cost effective services to our retail and publishing partners ensuring that your products are delivered to store on time in full- everyday.

Advantage Company

Consumer Fulfilment

Using the latest technology, Advantage has integrated leading e-tailers into a fully automated process, resulting in unrivaled direct-to-consumer dispatch timings.

This approach has established us as the leaders in consumer fulfillment for the video games market, with major customers such as Littlewoods, Very, Argos & Express Gifts that consistently under-promise and over-deliver on consumer expectations.

Our dedicated consumer fulfillment team provides full and comprehensive customer solutions to suit any requirement.

Creative Services

We can support you in the production of innovative in- store support materials e.g. Point of sale, FSDUs, Catalogues, Pre Order initiatives and console bundle solutions. We are also able to embrace your digital requirements by way of web provision and full asset management.

Customer Service/Credit Control

Continued customer service investment has played a key role in supporting Advantages sales operation, and ensures we continue to give the very best after-sales experience possible.

We are continuously looking to improve. From online parcel tracking to electronic invoices and statements, or simply a direct call into our team, we are there to support you every step of the way.

National Accounts

Advantage trades with all UK national retailers, offering services ranging from Pick, Pack & Ship (PPS) to full national account management.

In conjunction with Centresoft our dedicated National Account Managers have extensive industry experience and provide tailor-made solutions to suit your individual requirements.

Operations & Logisitics

Advantages operate a semi-automated warehouse system featuring the latest technology, to remain flexible to our customers’ requirements.

With over 3,000 software titles and an extensive range of hardware consoles & peripherals, Advantage in conjunction with CentreSoft offers a one-stop shop for all of your video game requirements. We can ship direct either to your store front or your customer, and guarantee next-day delivery with cut-off times of up to 5pm.

Our range of added-value solutions include exclusive bundles for POS distribution, to reverse logistics and re-packing, all adhering to industry standard specifications.

Logistics is at the heart of our operations in Birmingham, and is uniquely driven by our customer needs. We continually develop our processes and systems to meet the ever-changing demands of our partners.

Publishing Partners

Advantage is proud to distribute products from a growing portfolio of the world’s leading publishers, offering a clear, creative route to market that respects brand values and maximizes product lifecycles.

Our dedicated product management team proactively manages our publisher relationships, while our focused sales teams create mindshare for product brands across the UK.

With over 50 years’ combined industry experience, Advantage is uniquely positioned to deliver on your objectives.

Retail Management

With a comprehensive catalogue choice of over 3,000 skus. Whether you need to order bulk product to a central location, single units for shipment to store front, a direct-to-consumer proposition for next day delivery or a full category management solution, Advantage in conjunction with CentreSoft comprehensively delivers on time and in full.

Independent retailers can order as late as 4:30pm for guaranteed next-day delivery to store with no minimum orders. This is supported by our dedicated Independent retail sales team who are available to service your needs Monday to Friday 8:45am until 5.00pm.

We have vast experience in category management working with leading supermarkets, utilising advanced stock management and intelligent replenishment systems.

ISO Certified

ISO Certified

Download our Policy Statements

Environmental Policy
Quality Policy
MSA Policy